Independent iGaming consultancy · Est. 2011
The business
behind the game.
Commercial thinking. Operational experience.
HDMS helps iGaming businesses connect acquisition, retention, partnerships and product — and put the strategy to work.
Industry knowledge. Business perspective.
An established partner
in a demanding industry.
Since 2011, HDMS has brought together commercial, marketing and operational experience to help businesses identify where to focus and how to move forward. Our advice draws on first-hand iGaming experience across products, disciplines and international markets.
What we do
From the first visit
to the bigger picture.
Individual challenges rarely sit in isolation. We work across the commercial and customer sides of iGaming, connecting specialist support with the wider needs of your business.
Acquisition
Build and manage the channels that bring customers to your business, from affiliate relationships to paid media campaigns.
Retention &
Reactivation
Give customers a reason to stay, and a reason to return. Develop retention and reactivation strategies that fit your product and audience.
Partnerships &
Commercial Agreements
Find the right suppliers and partners, shape the commercial terms and work through the details that make a relationship viable.
Product, Conversion &
Customer Journey
Examine how customers experience your business. Review the journey, identify points of friction and adapt the experience for different markets.
Strategy &
Implementation
Bring priorities, resources and execution together. Develop a practical marketing strategy and support the work needed to take it to market.
Clients & working relationships
Good business
is built on trust.
From affiliate programme management to product launch consultancy, our clients and collaborators describe what working with HDMS has meant for their businesses.
“I've worked with Sacha and his team for as long as I can remember.
And what I've gotten is what I value the most: professionalism and consistency.
There are few partners that I could recommend more highly than HDMS.”
“Sacha and his team have proven themselves to be invaluable partners time and time again.
Their understanding of the ever-changing iGaming landscape is up there with the very best.
I'll gladly vouch for HDMS in any endeavour!”
“Sacha and the team at HDMS provided an excellent level of service the myriad times we brought them onboard. They have assisted with outsourced iGaming consultancy on behalf of GameOn International Ltd and its clients, ranging from affiliate program management to providing consultancy on the launch of a new B2B lottery product, as well as multiple smaller projects in between. They cannot come highly recommended enough.”
“I contracted Herakles Digital Marketing Services to provide affiliate business development services for TAG Media back in 2017. Since then, the team has serviced a wide range of our operator clients with the utmost of professionalism, diligence and effectiveness and has worked with me to grow and deepen the partnerships we have with iGaming operators.
The expertise HDMS brings has allowed TAG Media to successfully grow operator affiliate programmes around the world, from the very largest in the shape of Betsson Group to start up success stories such as BetRegal.
HDMS brings a vast amount of experience to any affiliate operation, as well as a black book of affiliate contacts that must rank as one of the deepest in the industry. What’s more, the multi-language capabilities of the team allows us to succeed in growing partnerships in corners of the world that our competition just can’t reach.”
“HDMS and Sacha have succeeded in bridging the gap of turning business concepts into successful ventures, in addition to building a lifelong partnership and friendship with myself and my team.
To say that they come highly recommended would be a complete understatement.”
“I’ve had the pleasure of working with Sacha and HDMS for a number of years now, and every project we’ve collaborated on has always run smoothly, and been completely stress-free. More importantly, it’s always been hugely successful as well. 10 out of 10 would recommend it!”
The experience behind HDMS
Sacha Levesque
Founder & DirectorSacha founded HDMS in 2011. His 20+ years in iGaming span casino, sportsbook, lottery and poker across a broad range of international markets. With experience in operations, affiliate management, marketing leadership and commercial relationships, he brings a practical understanding of how the different parts of an iGaming business work together.
Contact
Let’s talk business.
Tell us what you’re working on, where you need support and what you want to achieve.
info@heradms.com